Setting up your workspace and business identity

Your workspace is the first step after signing in — tell us about your business once, and we build content and strategy for every platform on top of it. From the "Workspace" page, enter your business name, industry, target audience, and preferred tone of voice (formal, friendly, technical…). Everything you enter here stays reviewable and editable any time — it is not a final decision. Once your business identity is saved, every social media management tool (content strategy, calendar, content studio, community inbox) builds directly on it — the more accurate your identity, the closer the results from every tool will match your real voice.

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